Case Studies

Desqoo

Leading manufacturer of architectural, engineering, and interior workspace solutions.

The Result

Rapidly growing sales and revenue by reaching out to the specialised target audience!

Correctly identifying the niche audience and target segment for Desqoo’s products has been crucial, thereby leading to optimal placements and successful promotions on the right digital and social media channels.

19%
155%
17%

Strengths

Recognised across India as a leading office furniture manufacturer and consultant, as well as a trusted dealer of workspace designs and smart desks for home and office.

Challenges

To increase sales and grow the business, new segments of undiscovered buyers had to be identified in the online space and reached out to via digital marketing efforts.

Our Approach

Desqoo sells computer tables and chairs, focusing more on work from home equipment. Products from Desqoo had added importance during the Covid lockdown period, when we took up their campaign.

We conducted a primary research, in order to understand what were the key points the customers were looking for while narrowing down their options for work from home set-ups. One of the prime observations was that they were looking for customizable solutions that took into consideration room size constraints, adjustability, and wanted end-to-end support for their purchase.

  • Campaigns were designed to set us apart from the stiff competition.
  • Creatives that addressed the concerns of customers in one go were created.
  • Engaged with the customers effectively so as to influence their buying decisions in a positive manner.

Google
Shopping ads

Facebook & Instagram
Shopping ads

Google
Display Ads

Google
Search Ads

Facebook & Instagram
Campaigns

Email Campaigns

Dynamic
Remarketing

Search Engine
Optimization

YouTube Ads

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