Correctly identifying the niche audience and target segment for Desqoo’s products has been crucial, thereby leading to optimal placements and successful promotions on the right digital and social media channels.
Recognised across India as a leading office furniture manufacturer and consultant, as well as a trusted dealer of workspace designs and smart desks for home and office.
To increase sales and grow the business, new segments of undiscovered buyers had to be identified in the online space and reached out to via digital marketing efforts.
Desqoo sells computer tables and chairs, focusing more on work from home equipment. Products from Desqoo had added importance during the Covid lockdown period, when we took up their campaign.
We conducted a primary research, in order to understand what were the key points the customers were looking for while narrowing down their options for work from home set-ups. One of the prime observations was that they were looking for customizable solutions that took into consideration room size constraints, adjustability, and wanted end-to-end support for their purchase.