Though well-known in the USA, we were tasked with building Essen’s image in India and promoting its wide range of nutrition products. We were able to exceed expectations and convert leads into a profitable business for our client thanks to optimised and concentrated digital marketing efforts.
Essen Nutrition is well-recognised in the USA and seen as a pioneering leader in the field of nutritional products and supplements, backed by an excellent R&D team.
As a new entrant into the competitive nutritional supplement market in India, Essen needed to boost brand visibility and awareness about its extensive range of products.
Essen Nutrition- a multinational Nutritional Products company aimed at vying the attention of health and wellness enthusiasts in the region. To beat the monopoly of companies manufacturing food supplements, was the challenge we faced in the case of Essen. With specialty products, the prime concern is to solicit the trust of the customers.
To begin with, we segregated the target groups for each of their product categories and ran campaigns specific to the audience. Campaigns focused on building aspirational emotions in the prospects and addressed solutions to the pain points.
To instill credibility for products and the brand, campaigns made use of customer testimonials that led higher CTA clicks and sales.