Case Studies

iSports

UAE’s fast-growing one-stop shop for all sports apparel and equipment needs.

The Result

New player in the market gains significant advantage over competitors!

Understanding the needs and requirements of a new brand in a competitive market, we were able to implement accurate solutions consisting of promotions through the ideal online platforms and social media channels.

18%
140%
16%

Strengths

Easy-to-use website and app consisting of the best and latest sports products from around the world. Frequently updated with new stock and amazing discounts available.

Challenges

As a brand new entrant into a competitive field, the problem was how to find and gain access to the right audiences. It was also a big uphill task to build brand awareness and visibility.

Our Approach

iSports an online sports shop approached us with an objective to be the ‘Sports Souq’ of the Middle East region. A muti-sport, multi-brand sports store, iSports aimed at catering the sports customers in the UAE, to begin with. Our challenge while working for iSports, was to beat the tough competition in a highly sports enthusiastic country like UAE and make the concept of online sports store work. We adopted the approach of treating the existing customers and new customer acquisition on different levels.

The core thought that we executed was to reach out to different sports customers through different campaigns. For this-

The media mix that was leveraged was Google Search, Google Display, Facebook and Instagram. A robust targeting strategy helped us reach out to the relevant TG and increase ROI through testing audiences, bidding strategies, customized creatives for individual cohorts.

We also leveraged on Google Smart Shopping Campaigns to capitalize on extensive website visits from prospects.

  • We targeted the audience, based on their interest in different sports, and made them visit the site.
  • We provided special offers to attract new customers.
  • Seasons and event-based campaigns were launched.

Google
Shopping ads

Facebook & Instagram
Shopping ads

Google
Display Ads

Google
Search Ads

Facebook & Instagram
Campaigns

Email Campaigns

Dynamic
Remarketing

Search Engine
Optimization

YouTube Ads

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