Our Approach

Pharma Deal is a leading health and lifestyle products retailing company based in Australia. The objective that had to be accomplished was to penetrate deeper into the pharma ecommerce markets in the region and set apart the positioning of Pharma Deal viz-a-viz its tough competitors. They were looking to build a strong brand recall, improve credibility and accelerate sales.

In order to tackle the stiff competition, we adopted a unique sales pipeline approach after having thoroughly researched the buying behavior of the target audience. Campaigns were split strategically for Customer Acquisition and Customer Retention and focused offers were cascaded down towards each of the audience groups. Full-funnel marketing and ad sequencing were leveraged to maximize ROI.

The sales pipeline approach ensured visibility across channels and helped identify gaps through the operational flow and take timely remedial actions. Through authentic content creation, we aimed at tapping into a massive audience and driving more engagement.